In a few years, Enjoy has managed to position itself as a unique, different, innovative and stylish brand, highly recognized in Chile. The Company launched "Enjoy" as private label in 2005 through a successful marketing campaign that allowed good perception among its curtomers, the financia system and the general public.
Today, "Enjoy" is associated with entertainment, rest and disconnection. After positioning itself as the most important hotel and casino chain in LATAM, the company has worked on various marketing strategies the last of which, developed in 2014, focused on relationship marketing, seeking a more personalized connection with the client.
Today there a is a strong management of content of interest through social networks, which today are aimed at the needs of each group of customers. As a result, there is a high penetration of the Enjoy brand in social networks, in all segments.