The value proposition of Enjoy is designed to satisfy the customer's needs, having as a key component the Enjoy Club loyalty club. Through this club, the Company can better know its customers to anticipate their requirements and preferences for entertainment and free time.
Enjoy Club
A key component in the communication of Enjoy’s value proposal is the Enjoy Club loyalty program, which helps us get to know our customers and better meet their needs.
Present in Chile, Argentina and Uruguay, the loyalty club adds new members every year and as of December 31, 2018, there were 1,755,773 accredited members.
In 2018, Enjoy Club promoted initiatives to reward the loyalty of the best customers of the chain. One of these was the launch of a new “Seven Stars” category targeting the VIP segment, who receive special benefits and discounts, including an annual trip to Enjoy Punta del Este for two people.
In addition, during the year, the Company implemented the differentiated accumulation system per category or segment, in recognition of the strategic value of each customer.
In Chile, the Club has preferential and exclusive benefits for high value categories, these strategic alliances are:
-
Alliance Enjoy - LatamPass
-
Alliance Enjoy - Cencosud
-
Alliance Enjoy - West Rent a Car
-
Alliance Enjoy - Banco BBVA
-
Alliance Enjoy - PrimeClass, grants access to VIP lounges at Santiago airport
* Alliances valid only in Chile.